Our Why

From our (HLW) funded & monitored Clean Up programs of local waterways we found that single use plastic bottles make up the majority item (more than 30%) out of all the waste we collected.

Rather than treating the symptom (collect plastic waste) we looked to create a practical solution to reduce the overall cause of our increasing appetite of single use plastic consumption. Australians consume 9 Billion plastic bottles every year!

We learnt from gathering data from Market Surveys, that in order to implement a successful Behaviour Change Program we needed people to have a reusable bottle and refill with water regularly.